How do we bring to life a market engagement programme promoting industry expertise and manufacturing in the Gulf?
The Home of Innovation was conceived as a market engagement project with the purpose of attracting global industry partners to the Gulf region to diversify the national economy and introduce sustainable manufacturing.
A project that became the perfect synthesis of brand creation, architectural masterplanning and digital technology to tell a business story. An market engagement campaign I creatively led from inception through to completion over a four year period.
We began the task of understanding the program objectives and creating a brand identity aligned to the SABIC master brand.
The ‘Home of Innovation’ was created. Its main component, a brand visitor centre complete with the regions first energy neutral family demonstration home as proof point of excellence. Working with architects in KSA and building scientist in the US, we created an overall architectural masterplan for the project.
In parallel developing messaging, content, graphic and interactive digital media around our exhibition design scheme complete with 35 metre fully interactive projection surface. The Home of Innovation became a fully digital interactive content delivery system in both English and Arabic that can exist both in the physical and digital space. Updatable anywhere in the world in real time to ensure it reflects the very latest industry and partner developments.
Created at H+K Strategies