How can you create a running revolution?
adidas were to launch what was to become one of the most iconic sneaker releases of the last 20 years. The task - to design, create and produce a game-changing event in New York to tell the story of the greatest running shoe ever made and I led the creative team that did just that. The goal was simple – launch adidas’ new Ultraboost running shoe by surprising an invited audience, and set social media alight with the earned coverage and stories that would come from the experience.
We sourced the perfect venue. From the outside, 23 Wall Street looked like any other building in the financial district. With a vast, stripped-back interior, it was the perfect hidden-lair to host our adidas’ ‘Running Revolution’.
Created at H+K Strategies