How do you put business travel back on track?
With a new brand identity to represent the fluidity of the modern traveller, Eurostar’s business lounge in Brussels was in need of some attention. After designing their passenger lounges in London, Eurostar asked me to do the same in Brussels. My brief was to take onboard the Eurostar brand ethos of ‘always moving forward’ and the demands of the business customer base to create an environment that mirrored theirs needs whilst increasing capacity at the same time. No mean feat.
A sculptural entrance feature creates a seamless flow into the lounge leading to a intelligently lit environment that changes over the course of the day to mimic the lighting levels outside. Clever seating arrangements with bespoke furniture increase capacity for customers and whilst also providing a stylish and extensive bar area to ensure a first class experience. Raising the bar for business travel in Brussels.
Created at H+K Strategies