How do you launch a premium brand?
When Ford decided to launch Vignale, their new refined, sub-brand at Salone de Mobile in Milan we needed to build a campaign identity as prestigious as the surroundings. The creation of ‘Casa Vignale’ a campaign was inspired by Milanese craft and style, befitting the opportunity to rub shoulders with the design elite at the world’s most prestigious design fair.
In addition to the Vignale brand launch we created the 'Vignale Lounge' within the design fair itself. A VIP lounge that celebrated automotive design craft and became the backdrop for media events and design talks.
Our Case Vignale campaign microsite also held event content, design blogs and features promoting Ford's design craft heritage beyond the expected automotive design typology, reappraising perceptions of the brand.
Created at H&K Strategies
Created at H+K Strategies