How do you redefine your brand at congress?
Following on from the success of the GSK Innovation campaign, partner brand ViiV appointed me to re-appraise their global congress offer and provide a new design and toolkit that could be rolled out across multiple congresses from 2026.
Starting with an evaluation of the ViiV brand and their values I developed a comprehensive set of brand guidelines for all congresses and events to ensure brand consistency across markets. First up the largest annual HIV conference AIDS 26 in Rio, Brazil. As creative lead for ViiV I led the project roll out and congress creation end to end, from the concept layout and construction to the creation of interactive digital technology commissioning partner agencies for the build. ViiV achieved hugely impressive results across the congress period with increased footfall and dwell time and over 2,000 interactions of their ‘Progress Made Personal’ data visualisation.
Created at Burson