How can you create a cinematic experience
for a game launch?
To mark the much-anticipated launch of Call of Duty Modern Warfare we created a unique preview event. To celebrate the cinematic quality of the London based game, we created a behind the scenes experience where guests got a flavour of being
on set. The event offered a cinematic preview of the game and presentation from game creator Taylor Kurosaki; followed by a exclusive panel session with in game talent who came together for the first time since the game’s creation. The experience was supplemented with a 12 person gaming station, a on set experience complete with replicas of Captain Price’s trailer and military uniform and a night vision experience hosted by former US Navy seals. Media attended the event from 12 international markets all capturing content and raising media awareness in their respective markets.
“…you have continued to find ways to achieve best in class results at every turn. Congrats on an incredible week.” – Mike Mantarro, VP, Call of Duty
Created at H+K Strategies