Ross Hopcraft
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Experiential
Campaigns
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Ross Hopcraft
About
Experiential
Campaigns
Film
Archive
Contact

Integrated Campaigns

  How do you celebrate an iconic milestone?   The adidas Predator football boot has redefined sports footwear and been worn by many of the most celebrated footballers in history. In order to bring 6 iconic goals to life, I commissioned animator and a

adidas_30 years of Predator

  How can you earn attention in a low-interest category?   Ford needed media attention for the launch of their  new Tourneo. Our solution was to demonstrate how the car perfectly suited people with ‘blended lifestyles’ – where the Tourneo supported t

Ford_Tourneo Flat-Lays

Fashion editorial
  How can you promote your brand to new audiences?  By tapping into themes covered in lifestyle media Volvo hoped to reach new audiences. We hit on the subject of packing to talk about life moments such as holidays, camping, moving and shopping.&nbsp

Volvo_Art of Packing

Huawei_P10_cover.png

Huawei P10_From selfie to self expression

ss_1-1.jpg

adidas_Stan Smith

  How do you create global impact to a local brand?   Our challenge was to take an established Chinese youth brand and give them a global voice through the launch of their Honor 8.  Our influencer led approach positioned the smartphone as the tool to

Honor 8_Global launch

 How do you promote a smartphone as photographic excellence?  Quite simply you collaborate with Leica position the Huawei brand  as a challenger to traditional photography.  The USP of the P9 device was the dual lens and ability to shoot natively in

Huawei P9_Change the way you see the world

  Using fashion to build a tech lifestyle brand.   In the creation of series of fashion led launch events for their new smartwatch, could we position Huawei as a global lifestyle brand?  With the limited edition Fornasetti watch launch we naturally f

Huawei_Fornasetti

  How can you stay true to your word?   Organic drinks brand Honest wanted to launch a new campaign to promote the benefits of organic ingredients goes far beyond just taste. Our insight found that believability was low in the sector where organic pr

Honest_Proof not promises

  How can you stand out by breaking the norm?   A pristine Honda HR-V e:HEV is an insult to the potential for adventure that their playful SUV offers. So we embraced the dirt that’s normally airbrushed out of car ads, and put the evidence of rea

Honda_HRV

 How do you raise the nations awareness in the benefits of owning a smart meter?  Interest and engagement was incredibly low amongst the UK public where energy usage was concerned and that wasn’t helping the energy transition. So the message needed r

Smart Energy_A smarter Britain needs you