How can you stay true to your word?
Organic drinks brand Honest wanted to launch a new campaign to promote the benefits of organic ingredients goes far beyond just taste. Our insight found that believability was low in the sector where organic products were supplied, so the campaign needed to highlight that we were Honest by name and honest by nature.
Using a deliberately simple and charming illustrative approach we created a whole new brand toolkit to be implemented across multiple markets. We created animations that showed how the brand supports farmers that support the natural habitat with a fair wage and made the organic ecosystem our brand heroes.
We filmed tea and fruit plantations in the Azores and promoted the roles the animals played on the organic farmland in the creation of a TVC, taking media on trips to famers across Europe to prove Honest were good to their word.
Created at H+K Strategies