Using fashion to build a tech lifestyle brand.
In the creation of series of fashion led launch events for their new smartwatch, could we position Huawei as a global lifestyle brand?
With the limited edition Fornasetti watch launch we naturally focussed on the City of Milan and home of fashion to create film content to promote the partnership with the man himself.
The launch event preceded Vogue China’s 10th anniversary party, with celebrity appearances from the likes of Giorgio Armani, and Huawei advertising campaign stars Karlie Kloss and Mario Testino.
In just an eight week timeframe, we created three unforgettable events, IFA in Berlin, Fashion Week in Milan, and UK launch in London appealing to both technology and fashion audiences.
Created at H+K Strategies