How can you promote your brand to new audiences?
By tapping into themes covered in lifestyle media Volvo hoped to reach new audiences. We hit on the subject of packing to talk about life moments such as holidays, camping, moving and shopping.
We wanted to demonstrate that there’s an art to packing successfully and safely. So, to support our editorial content, I lead the creative campaign to devise an approach that created a real life exploded diagram, out of each packing sequence. Which became a series of stunning images and films that literally reimagined packing your vehicle as an art form.
Created at H+K Strategies