How do you promote a smartphone as photographic excellence?
Quite simply you collaborate with Leica position the Huawei brand as a challenger to traditional photography.
The USP of the P9 device was the dual lens and ability to shoot natively in black and white, that became our core creative inspiration. At launch we enticed guests into the event space through two immersive tunnels that represented both the colour and monochrome lens capability and building the circular iconography of the dual lens into the event environment. The dual lens iconography created the perfect backdrop for keynote presentations for Huawei CMO and launch host, Hollywood superstar Henry Cavill. The creation of The Huawei P9 photographic journal was produced at launch to showcase a number of professional photographers using the Huawei P9 device as a smartphone with DSLR manual capabilities; contributing heavily to positive reviews and increased audience consideration.
Created at H+K Strategies