How do you raise the nations awareness in the benefits of owning a smart meter?
Interest and engagement was incredibly low amongst the UK public where energy usage was concerned and that wasn’t helping the energy transition. So the message needed reframing.
Partnering with well known TV faces Phil and Kirsty, who know a thing or two about Britains homes, I led the creative team and production roll out of this integrated campaign as we set of on a ten city tour of the UK raising awareness on the value of smart meter installation and how keeping an interest in energy use can actively reduce your bills.
The route we took was to engender a sense of national unity post Brexit. Leaning heavily on the tried and tested ‘Lord Kitchener’ approach to art direction with a sense of wit injected to ensure the consumers interest was peaked when they encountered the campaign.
We partnered TV personalities Kirsty Allsopp and Phil Spencer with comedienne Susan Calman as the faces of our campaign and kicked off with a rousing manifesto film.
The tour then began. Ten locations over a three-week period across major cities in Great Britain using a campaign tour bus, brand activation within major retail areas and brand ambassadors to drum up support and campaign awareness.
Created at H+K Strategies