How can you use data to demonstrate innovation?
Inspired by the belief the ‘innovation starts when we stop to listen,’ I led creative for GSK and brought to life experience based creative campaign at global health conference BIO for attendees to share their perspective on the future of health innovation.
We shared real time result to shape conversation, capturing content for GSK’s social channels supported by strategic media relations to extend reach and impact.
The campaign created 25 million impressions and dominated conversation with a 53% share of voice.
Created at H+K Strategies