How do you get people smiling about a utility company?
Energy tariffs are not top of anyone’s list of favourite things to talk about, much as utility companies aren’t on anyone’s list of favourite people to talk to. So, when E.ON wanted to spread news of their new tariffs and generate some good feeling about their brand, it needed something exceptional. To get people feeling warm and fuzzy about E.ON, we looked to brighten up the darkest, coldest time of the year in a way that would surprise and bring a smile. What better way then to create a summer bubble in winter. I came up with the concept having seen these incredible inflatable structures in the Netherlands and the concept had its bubble!
We created a multiple campaign brand elements and some cheery copy lines to populate our summer-in-winter bubble giving visitors a place to kick-back on deck chairs, munch on party foods or play games. The sunny atmosphere of the space provided the perfect setting for e.On to have friendly and relaxed conversations with customers (and non-customers) about everything from tariffs to renewables.
Over 2,500 people visited in just three days, our Snapchat filter (E.ON’s first) had over 30,000 views and the event was featured as a ‘go-to’ event in Time Out London, Campaign and The Evening Standard.
Created at H+K Strategies