Positioning Ford in the urban mobility conversation.
Our objective was to firmly establish Ford as a thought leader by spearheading the conversation on the future of mobility; reinforcing the company’s vision to improve people’s lives. So, we held the first European City of Tomorrow symposium in London. Inviting 250 opinion leaders and visionary TED fellows to share thought provoking ideas on innovation and mobility.
Held at St Lukes in London we created an event identity and overall creative concept to frame the narrative of City of Tomorrow.
A series of interactive content zones created a backdrop for guests to learn about Ford’s latest innovations and speak to the teams behind them. A collaboration with visual thinking leaders Scriberia created illustrative assets in real time to support presentations and debate, bringing content to life from the Ted talk and the New Scientist discussion that could be shared through Ford’s social channels for those unable to attend.
Created at H+K Strategies