SABIC – Home of Innovation
How do we bring to life a market engagement programme promoting industry expertise and manufacturing in the Gulf?
We began the task of understanding the program objectives and creating a brand identity aligned to the SABIC master brand. The Home of Innovation was created.
The Home of Innovation would become a programme that would appeal to business partners globally through its online presence. But its main component would be a brand visitor centre complete with the regions first energy neutral family demonstration home as proof point of excellence. Working with architects in KSA and building scientist in the US, we created an overall architectural masterplan for the project.
In parallel developing messaging, content, graphic and interactive digital media around our exhibition design scheme complete with 35 metre fully interactive projection surface.mThe Home of Innovation became a fully digital interactive content delivery system in both English and Arabic that can exist both in the physical and digital space. Updatable anywhere in the world in real time to ensure it reflects the very latest industry and partner developments.
Completed in May 2016, the $20 million creation of the Home of Innovation became the catalyst for industry growth and diversification in KSA.
Project scope: Brand creation / Architectural master-planning / Creative direction / Brand experience / Event production / Digital interactivity / Digital content / Animation / Film content