Huawei Watch – Fashion meets technology
In the creation of series of fashion led launch events for their new smartwatch, could we position Huawei as a global lifestyle brand?
With the limited edition Fornasetti watch the focus for the Milan events we created film content to promote the partnership with the man himself. The event preceded Vogue China’s 10th anniversary party, with celebrity appearances from the likes of Giorgio Armani, and Huawei advertising campaign stars Karlie Kloss and Mario Testino.
In just an eight week timeframe, we created three unforgettable events, IFA in Berlin, Fashion Week in Milan, and London appealing to both technology and fashion audiences.
Project scope: Creative direction / Experiential design / Event production / Short form content