Huawei – Launching P20 as the choice professional choice
Huawei’s flagship P20 phone features a stunning three lens Leica camera and smart AI. A brilliant device, but could it become the choice of the early-adopter audience?
Building on the campaign identity to promote the three lens capability, our approach was a three phased content campaign through tease, launch and sustain. Incrementally revealing more about the device over the duration.
We established a partnership with supermodel and established photographer Helena Christensen to create a film based on her study of photo shoot of three influential females and how the specific KSP’s of P20 benefit their working lives. The film content and photographic study became the centrepiece for a media launch in Paris.
Project scope: Campaign strategy / Campaign identity for social / Art direction / Social media content / Long form content film / Animation / Event creation and management