Huawei P9 – Change the way you see the world.
The Huawei P9 smartphone re-invents smartphone photography.
How do you launch a product that celebrates an exciting collaboration with Leica? Simply put, you positioning the phone as a challenger to traditional photography. We began with creating an invite using a photographic camera film reel, also teasing the dual lens technology.
Drawing guests into the space through two immersive tunnels that represented both the color and monochrome lens capability and building the circular iconography of the dual lens into the event environment it created the perfect backdrop for the global keynote and host Hollywood superstar Henry Cavill.
The creation of The Huawei P9 photographic journal was produced at launch to showcase a number of professional photographers using the Huawei P9 device as a smartphone with DSLR manual capabilities; contributing heavily to positive reviews and increased audience consideration.
The launch campaign for the P9 became essential in raising brand awareness in the lifestyle as well as technology space
“The stage, entrance design and other elements gave a strong impression to our audience. The event invite, photo album were extraordinary. You have made it happen in such tight timeline with super quality. Thank you very much”.
AMY LOU, Director, Global Brand Management HUAWEI Consumer BG
Project scope: Campaign concept / Art direction / Experiential / Key visuals / OOH / TVC / Digital and / Short form content