Honest – Nature chooses nature
Organic drinks brand Honest wanted to launch a new campaign to promote the benefits of organic ingredients goes far beyond just taste.
Supporting organic farming also supports the natural habitats of animals and insects so we chose to make them our brand advocates for choosing organic.Filming tea and fruit plantations in the Azores we promoted the roles the animals played on the organic farmland in the creation of a TVC.
Using the campaign line ‘Simple yet extraordinary’ it gave us the opportunity to build awareness in the sourcing of organic ingredients and the process of creating the Honest drinks.
Project scope: Campaign strategy / Creative direction / Art direction / TVC production / Digital / Social content