Ford Futures – Presenting an innovator
Ford needed to promote their emerging role as an innovator and custodian of the future to a lifestyle audience outside of the automotive space.
Our task was to inform, inspire and encourage content creation to a select European audience. We created a covert campaign identity to set the scene for a secret event, where details were kept to a minimum. We called it ‘Ford Futures’ an interactive experience at Ford’s test facility in Belgium which would show that Ford’s vision will take them far beyond cars.
Guests arrived at a ‘top secret development HQ’ packed with ground breaking technology to be experimented with. We utilised the expertise of the engineers to tell their story in the creation of future technology. A hands-on experience, we invited the journalists to take part in their own test lap, using cars filled with the technology that they had just encountered all wrapped up in a bespoke hot laps content video.
“Really great leadership and execution”
Mark Truby, VP Communications & Public Affairs, Ford of Europe
Project scope: Campaign concept / Creative direction / Brand experience / Event production / Digital /