Eurostar – Back on track
With a new brand identity to represent the fluidity of the modern traveller, Eurostar’s business lounge in Brussels was in need of some TLC
Our brief was to take onboard the Eurostar brand ethos of ‘always moving forward’ and the demands of the business customer base to create an environment that mirrored theirs needs whilst increasing capacity at the same time. No mean feat.
A sculptural entrance feature creates a seamless flow into the lounge leading to a intelligently lit environment that changes over the course of the day to mimic the lighting levels outside. Clever seating arrangements with bespoke furniture increase capacity for customers and whilst also providing a stylish and extensive bar area to ensure a first class experience. Raising the bar for business travel in Brussels.
“We’re looking forward to our travellers’ reactions as they
begin to enjoy the new space.” Nick Mercer, Eurostar Commercial Director
Project scope: Overall creative concept / creative direction / interior design / production management