Brand storytelling in today’s world no longer feels linear. Long gone are the days that each facet of communication through creativity can be created in silo.
I believe my work reflects the intersection between people and brands through creative experiences. Bringing brands to life to life in surprising, emotional and wonderful new ways. Each execution from brand experience, curated gallery, TVC or OOH, are all born out of a deep understanding of people, design, space and above all brands. But, the bottom line is that I love seeing how my work makes people feel. Seeing them interact and share their experience leaves me with a real sense of accomplishment and joy.
With over twenty years experience across multiple creative disciplines, I’ve worked with some of the best communications experts, architects and creatives.
Always looking to learn and soak up new trends, it has given me a value of craft, a desire to always push boundaries; and above all a clear purpose to my work.
I believe when you bring all this together, its when the magic happens.
A bit more detail…
I’m an award winning creative director with over twenty years experience across multiple creative disciplines and industry sectors.
My creative background comes from a career beginning in the cultural sector, designing and delivering significant projects for many of the UK’s major institutions.
Project so very different but brought together with the common goal of captivating an audience’s imagination; be it through film, architecture, digital, immersive experiences or even print.
As brands became more aware of the importance of storytelling through real experiences and the interconnection between events, retail, digital and more recently social content, it seemed a natural progression to take this understanding of user centric communication out of the cultural space and into broader areas.
As Creative Director at H+K Strategies I have broadened the creative offer across multiple disciplines that have become integral to a changing agency offer. Winning new clients and growing our overall capability through strategy and creativity. A ‘hands on’ approach is the only way I know. I’m there from receipt of the brief to creation on set.
I know the process and the business objectives of running teams and budgets in parallel; and that is where the enjoyment comes. Bringing the talent together, challenging each other and creating something truly magical,
Key clients and projects over recent years include the global launch campaign of the iconic adidas Ultraboost culminating in a launch in New York. The integrated global campaigns for the launch of the Honor 8 and Huawei P series. A multi million pound visitor experience and market engagement campaign for Saudi industrial brand SABIC and a clever digital app to relaunch the Stan Smith for Adidas.
Alongside multi projects for Ford, Coca Cola, Eurostar and SEGB
If I’m not in the office you’ll probably find me renovating a house, training for a marathon, or cycling through the Surrey hills.