E.ON – A shot of summer
How do you get noticed in a low interest category like energy?
E.ON wanted to find a fun way to connect with customers, share positive energy saving tips and advice on innovative solar and storage products.
So we asked the question, ‘What if we could give people a shot of summer in the middle of winter?’ We captured a moment of summertime fun and gave it back to people when they needed it most. Using this sense of positivity to frame our messaging. A Shot of Summer brought the brand to life, engaging customers in a different way and giving them something to share with friends and family on social media.
It allowed E.ON to talk directly to customers and non-customers alike about the different tariffs and solutions available, as well as renewables and sustainability, in a relaxed, open way.
Project scope: Overall creative concept and messaging / creative direction / experiential / event production