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  <url>
    <loc>https://www.rosshopcraft.com/work</loc>
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    <lastmod>2015-08-25</lastmod>
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  <url>
    <loc>https://www.rosshopcraft.com/commissioned-lange</loc>
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    <priority>0.75</priority>
    <lastmod>2026-09-17</lastmod>
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      <image:title>Integrated Campaigns</image:title>
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      <image:title>Integrated Campaigns</image:title>
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      <image:title>Integrated Campaigns</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1724228030733-2FRZ1HOBZLQXR72UOBFI/Honda+e+transLRG.jpg</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>Honda_e:Technology Translator How can you demystify technical jargon?</image:caption>
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      <image:title>Integrated Campaigns - Baker Hughes: Annual Meeting '23</image:title>
      <image:caption>How do you balance sustainability with energy security? Every year global energy leader Baker Hughes convenes a landmark industry event in Florence where energy sector topics are hotly debated. In 2023 we were tasked with creating an event identity and theme that reflected the energy trilemma the world faced. Our concept ‘Balance/Momentum’ reflected the need to balance energy supply with continued innovation towards net zero. Our identity worked across all touchpoints that reflected the parent Baker Hughes identity whilst reflected a more dynamic future. Our art direction spanned all print and event material from static and animated assets, keynote opening film and guidance with the local events agency to help realise the project in all 3D environments.</image:caption>
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      <image:title>Integrated Campaigns</image:title>
      <image:caption>How do you celebrate an iconic milestone? The adidas Predator football boot has redefined sports footwear and been worn by many of the most celebrated footballers in history. In order to bring 6 iconic goals to life, I commissioned animator and artist Richard Swarbrick to capture the sequences in a surprising way turning them into a set of stunning rotoscoped animations. We then combined these with historical boot information and animated boot rotations to create an incredible boot reveal sequence using holographic projection. Spread over two days, the world’s football media arrived at adidas HQ to see an array of digital content, presentations and an opportunity to meet the new face of Predator, Jude Bellingham.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704545110321-CLGA5HVEG6F4TDOEC9L4/16x9_blue2+copy.png</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>How can you earn attention in a low-interest category? Ford needed media attention for the launch of their new Tourneo. Our solution was to demonstrate how the car perfectly suited people with ‘blended lifestyles’ – where the Tourneo supported them both at work and at play.  We found people whose lives had this duality and photographed them surrounded by all their possessions in a beautifully curated style. We created a full suite of assets; stills, animations and ‘behind-the-scenes’ content for social media as well as a testimonial film using multiple camera and editing techniques to tell a really compelling story.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1721985033406-HAEF5YVDT6AZR1RQ1KR2/Slide2.jpeg</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>How can you promote your brand to new audiences? By tapping into themes covered in lifestyle media Volvo hoped to reach new audiences. We hit on the subject of packing to talk about life moments such as holidays, camping, moving and shopping.  We wanted to demonstrate that there’s an art to packing successfully and safely. So, to support our editorial content, I lead the creative campaign to devise an approach that created a real life exploded diagram, out of each packing sequence. Which became a series of stunning images and films that literally reimagined packing your vehicle as an art form.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1723385315525-GUZ0WJU9CC1XXGPJHV5I/honor+OOH_Beckham..jpg</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>How do you create global impact to a local brand? Our challenge was to take an established Chinese youth brand and give them a global voice through the launch of their Honor 8. Our influencer led approach positioned the smartphone as the tool to unlock the potential of our digital native audience. We chose Brooklyn Beckham and Chinese pop star Kris Wu global ambassadors to lead the charge. As an aspiring photographer with 8.5 million Instagram followers, Beckham was the perfect person to represent the spirit of the brand; whilst Kris Wu an established figure in Chinese pop culture was following his passion for acting. A TVC in China featuring Wu and social film content featuring Beckham underpinned the brand’s aim of unlocking users’ creativity. Partnered with established artist Hattie Stewart to create a series of patterns and icons, it championed an art direction around self-expression and mark-making focussed on social channels to capture the imagination of our millennial audience. Brand launches took place in Shanghai, San Francisco and Paris with key OOH sites promoting the launch in major cities.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1789575513445-MSOJS0VCL6XNESM2SLO4/uniplan_060416_hires-1033.jpg</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>How do you promote a smartphone as photographic excellence? Quite simply you collaborate with Leica position the Huawei brand as a challenger to traditional photography. The USP of the P9 device was the dual lens and ability to shoot natively in black and white, that became our core creative inspiration. At launch we enticed guests into the event space through two immersive tunnels that represented both the colour and monochrome lens capability and building the circular iconography of the dual lens into the event environment. The dual lens iconography created the perfect backdrop for keynote presentations for Huawei CMO and launch host, Hollywood superstar Henry Cavill. The creation of The Huawei P9 photographic journal was produced at launch to showcase a number of professional photographers using the Huawei P9 device as a smartphone with DSLR manual capabilities; contributing heavily to positive reviews and increased audience consideration.</image:caption>
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      <image:title>Integrated Campaigns</image:title>
      <image:caption>Using fashion to build a tech lifestyle brand. In the creation of series of fashion led launch events for their new smartwatch, could we position Huawei as a global lifestyle brand? With the limited edition Fornasetti watch launch we naturally focussed on the City of Milan and home of fashion to create film content to promote the partnership with the man himself. The launch event preceded Vogue China’s 10th anniversary party, with celebrity appearances from the likes of Giorgio Armani, and Huawei advertising campaign stars Karlie Kloss and Mario Testino. In just an eight week timeframe, we created three unforgettable events, IFA in Berlin, Fashion Week in Milan, and UK launch in London appealing to both technology and fashion audiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704750068826-YIJU09FJVSHZ6J79JI4J/honest2.jpg</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>How can you stay true to your word? Organic drinks brand Honest wanted to launch a new campaign to promote the benefits of organic ingredients goes far beyond just taste. Our insight found that believability was low in the sector where organic products were supplied, so the campaign needed to highlight that we were Honest by name and honest by nature. Using a deliberately simple and charming illustrative approach we created a whole new brand toolkit to be implemented across multiple markets. We created animations that showed how the brand supports farmers that support the natural habitat with a fair wage and made the organic ecosystem our brand heroes. We filmed tea and fruit plantations in the Azores and promoted the roles the animals played on the organic farmland in the creation of a TVC, taking media on trips to famers across Europe to prove Honest were good to their word.</image:caption>
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      <image:title>Integrated Campaigns</image:title>
      <image:caption>How can you stand out by breaking the norm? A pristine Honda HR-V e:HEV is an insult to the potential for adventure that their playful SUV offers. So we embraced the dirt that’s normally airbrushed out of car ads, and put the evidence of real thrills front and centre. We convinced Honda Motor Europe to break the polished picture sector norm, celebrating the real stories of everyday adventures that the HR-V e:HEV enabled, inspiring a younger audience to shift perceptions of what it means to be a Honda driver. The more gritty representation of the vehicle post-adventure flipped the norms of our digital showroom: 720 degree exterior, 360 degree interior and giga-pixel camera technology allowed users to zoom in to view every spec of dirt from every curated adventure.  Influencer stories and supported social media drove clicks and ultimately vehicle purchase. The ‘Everyday adventures’ campaign generated 60m+ impressions and ~500k clicks, beating our KPI by 30%.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1703784128250-V4XWUWWR73QQ8DA0OXZS/Smart+Meters+Bristol_8.JPG</image:loc>
      <image:title>Integrated Campaigns</image:title>
      <image:caption>How do you raise the nations awareness in the benefits of owning a smart meter? Interest and engagement was incredibly low amongst the UK public where energy usage was concerned and that wasn’t helping the energy transition. So the message needed reframing. Partnering with well known TV faces Phil and Kirsty, who know a thing or two about Britains homes, I led the creative team and production roll out of this integrated campaign as we set of on a ten city tour of the UK raising awareness on the value of smart meter installation and how keeping an interest in energy use can actively reduce your bills.</image:caption>
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  </url>
  <url>
    <loc>https://www.rosshopcraft.com/archive-lange</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-24</lastmod>
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      <image:title>Archive</image:title>
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      <image:title>Archive</image:title>
      <image:caption>Changing the face of St Pancras Station to become the new home for Eurostar.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1703786670967-LDK358UP92TZJSVQMOK9/nwms1+copy.jpg</image:loc>
      <image:title>Archive</image:title>
      <image:caption>The National Waterfront Museum Swansea. At the time, the largest lottery funded project in Wales and the first Museum in the UK designed specifically for free visitor access and a focal point for urban generation within the city of Swansea.</image:caption>
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      <image:title>Archive</image:title>
      <image:caption>The National Football Museum The worlds first ever museum dedicated to the beautiful game itself, outside of club football.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1703786927146-7N4SYHBWXJLRA6UGI829/dino1.jpg</image:loc>
      <image:title>Archive</image:title>
      <image:caption>Dinobirds. A global touring exhibition designed for the Natural History Museum, London.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704994580356-BEJ0GETAHTRFH4879YFJ/MR_2.png</image:loc>
      <image:title>Archive</image:title>
      <image:caption>The Mary Rose Museum. Reuniting the ship with its artefacts for the first time since it sank before the eyes of King Henry VIII in 1545.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704981312154-55N5XFT46IPXD76TAV2Z/MSB_6.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1703786794951-ID4KJ6A2LYNCRZ2CFXGQ/scott1.jpg</image:loc>
      <image:title>Archive</image:title>
      <image:caption>Scott. An award winning global exhibition project to commemorate the 100th Anniversary of Captain Scott’s fateful last trip in search of the south Pole.</image:caption>
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  </url>
  <url>
    <loc>https://www.rosshopcraft.com/film</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-16</lastmod>
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      <image:title>Film</image:title>
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      <image:title>Film</image:title>
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  <url>
    <loc>https://www.rosshopcraft.com/experiential</loc>
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    <priority>1.0</priority>
    <lastmod>2026-09-24</lastmod>
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      <image:title>Experiential</image:title>
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      <image:title>Experiential</image:title>
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      <image:title>Experiential</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1789566346406-AYWNLUQCBI17PI216MGO/Ford_Futures-PPT-01.jpg</image:loc>
      <image:title>Experiential - Ford: Ford Futures</image:title>
      <image:caption>How do you present Ford as an innovator? Ford needed to promote their emerging role as an innovator and custodian of the future to a lifestyle audience outside of the automotive space. Our task, to inform, inspire and encourage content creation to a select European audience. We created a covert campaign identity to set the scene for a secret event, where details were kept to a minimum. We called it ‘Ford Futures’ an interactive experience at Ford’s test facility in Belgium which would show that Ford’s vision will take them far beyond cars. Guests arrived at a ‘top secret development HQ’ packed with ground breaking technology to be experimented with. We utilised the expertise of the engineers to tell their story in the creation of future technology. A hands-on experience, we invited the journalists to take part in their own test lap, using cars filled with the technology that they had just encountered all wrapped up in a bespoke hot laps content video.</image:caption>
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      <image:title>Experiential - E.On Shot of summer</image:title>
      <image:caption>How do you get people smiling about a utility company? Energy tariffs are not top of anyone’s list of favourite things to talk about, much as utility companies aren’t on anyone’s list of favourite people to talk to. So, when E.ON wanted to spread news of their new tariffs and generate some good feeling about their brand, it needed something exceptional. To get people feeling warm and fuzzy about E.ON, we looked to brighten up the darkest, coldest time of the year in a way that would surprise and bring a smile.  What better way then to create a summer bubble in winter. I came up with the concept having seen these incredible inflatable structures in the Netherlands and the concept had its bubble! We created a multiple campaign brand elements and some cheery copy lines to populate our summer-in-winter bubble giving visitors a place to kick-back on deck chairs, munch on party foods or play games. The sunny atmosphere of the space provided the perfect setting for e.On to have friendly and relaxed conversations with customers (and non-customers) about everything from tariffs to renewables.  Over 2,500 people visited in just three days, our Snapchat filter (E.ON’s first) had over 30,000 views and the event was featured as a ‘go-to’ event in Time Out London, Campaign and The Evening Standard.</image:caption>
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      <image:title>Experiential - E.ON: Recharge Retreat</image:title>
      <image:caption>How do you promote the benefits of solar energy storage in daily life? E.ON, one of the UK’s largest energy suppliers, wanted to promote it’s solar storage solution in a way that would also make audiences reconsider the brand. We came up with the concept of an urban retreat, a place where you could recharge your mind, body and soul, (whilst also recharging your phone). Our ‘Recharge Retreat’ took the form of a pop-up event on on London’s South Bank over the course of a week, where passers by could experience classes from well-known influencers in yoga, exercise and cookery. Each retreat was given a different identity to represent either a mind, body or soul activity. The retreat spilled out onto the South Bank to create a ‘festival-esque’ appearance that drew in members of the public to take the opportunity to recharge.</image:caption>
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      <image:title>Experiential</image:title>
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      <image:title>Experiential</image:title>
      <image:caption>How can you create a running revolution? adidas were to launch what was to become one of the most iconic sneaker releases of the last 20 years. The task - to design, create and produce a game-changing event in New York to tell the story of the greatest running shoe ever made and I led the creative team that did just that. The goal was simple – launch adidas’ new Ultraboost running shoe by surprising an invited audience, and set social media alight with the earned coverage and stories that would come from the experience.  We sourced the perfect venue. From the outside, 23 Wall Street looked like any other building in the financial district. With a vast, stripped-back interior, it was the perfect hidden-lair to host our adidas’ ‘Running Revolution’.</image:caption>
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      <image:title>Experiential</image:title>
      <image:caption>How do you capture automotive media attention? With Capri launched, it was time to take it on the roads of Provence, and Marseille, the birthplace of Eric Cantona. In creating the complete media experience from wayfinding and branding at Marseille airport to hotel takeovers and drive experience collateral to create a rolling two day programme over a 2 weeks period.</image:caption>
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      <image:title>Experiential</image:title>
      <image:caption>How do you deliver actionable change through sport? It was an honour to help create the first Olympism 3675 Summit: Sport for a Better World, a three day global conference in Lausanne Switzerland. The Summit brought together over 250 representatives across Olympic, United Nations, civil societies, development and financial institutions and IOC young leaders to advance UN Sustainable Development Goals through sport. Leading the event creative, content and delivery, we created a programme of events, creative collateral, digital and press updates alongside full event production that included a public livestream of all plenary sessions to create a truly meaningful congress focussed on change for good.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704745736527-A1W1TFSGAEXYJ3RYETWL/cityoftom1.jpg</image:loc>
      <image:title>Experiential</image:title>
      <image:caption>Positioning Ford in the urban mobility conversation. Our objective was to firmly establish Ford as a thought leader by spearheading the conversation on the future of mobility; reinforcing the company’s vision to improve people’s lives. So, we held the first European City of Tomorrow symposium in London. Inviting 250 opinion leaders and visionary TED fellows to share thought provoking ideas on innovation and mobility. Held at St Lukes in London we created an event identity and overall creative concept to frame the narrative of City of Tomorrow. A series of interactive content zones created a backdrop for guests to learn about Ford’s latest innovations and speak to the teams behind them. A collaboration with visual thinking leaders Scriberia created illustrative assets in real time to support presentations and debate, bringing content to life from the Ted talk and the New Scientist discussion that could be shared through Ford’s social channels for those unable to attend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1789565895267-HLRIC9PSSDBA6AYCXRT2/salone_8.jpg</image:loc>
      <image:title>Experiential</image:title>
      <image:caption>How do you launch a premium brand? When Ford decided to launch Vignale, their new refined, sub-brand at Salone de Mobile in Milan we needed to build a campaign identity as prestigious as the surroundings. The creation of ‘Casa Vignale’ a campaign was inspired by Milanese craft and style, befitting the opportunity to rub shoulders with the design elite at the world’s most prestigious design fair. In addition to the Vignale brand launch we created the 'Vignale Lounge' within the design fair itself. A VIP lounge that celebrated automotive design craft and became the backdrop for media events and design talks. Our Case Vignale campaign microsite also held event content, design blogs and features promoting Ford's design craft heritage beyond the expected automotive design typology, reappraising perceptions of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704749566390-S5DPJHU8DBE0TAQGHZS1/COD1_1.jpg</image:loc>
      <image:title>Experiential</image:title>
      <image:caption>How can you create a cinematic experience for a game launch? To mark the much-anticipated launch of Call of Duty Modern Warfare we created a unique preview event. To celebrate the cinematic quality of the London based game, we created a behind the scenes experience where guests got a flavour of being on set. The event offered a cinematic preview of the game and presentation from game creator Taylor Kurosaki; followed by a exclusive panel session with in game talent who came together for the first time since the game’s creation. The experience was supplemented with a 12 person gaming station, a on set experience complete with  replicas of Captain Price’s trailer and military uniform and a night vision experience hosted by former US Navy seals. Media attended the event from 12 international markets all capturing content and raising media awareness in their respective markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1704749210997-JYMXLSBVLB4METGEPBES/cod2_3.jpg</image:loc>
      <image:title>Experiential</image:title>
      <image:caption>How can you create a launch with impact? As in-person events made a comeback in 2022, we were asked to create a worthy media moment to attract media titles and  influencers – driving coverage whilst providing a unique experience.   We created the event in Amsterdam, one of the key locations in the game, transforming one of the city’s most iconic event spaces into a series of activity zones. From keynote presentations with cinematic previews, to themed gaming spaces, interview areas and a hospitality lounge, we created a much sought after five hour press day for European media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1789569018402-ONXF3Y2SRQS0GEAN1HZJ/euro_1.jpg</image:loc>
      <image:title>Experiential</image:title>
      <image:caption>How do you put business travel back on track? With a new brand identity to represent the fluidity of the modern traveller, Eurostar’s business lounge in Brussels was in need of some attention. After designing their passenger lounges in London, Eurostar asked me to do the same in Brussels. My brief was to take onboard the Eurostar brand ethos of ‘always moving forward’ and the demands of the business customer base to create an environment that mirrored theirs needs whilst increasing capacity at the same time. No mean feat. A sculptural entrance feature creates a seamless flow into the lounge leading to a intelligently lit environment that changes over the course of the day to mimic the lighting levels outside. Clever seating arrangements with bespoke furniture increase capacity for customers and whilst also providing a stylish and extensive bar area to ensure a first class experience. Raising the bar for business travel in Brussels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-26</lastmod>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/sabic-home-of-innovation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1536499120039-V5PGHPR471KG2F3ZI0CT/hoi_9.jpg</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537642542390-1SJV4TGLUMFKJTP617B2/hoi_7.gif</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537642597115-0OG9K2LHG5CKJ1WOKFXL/hoi_2.jpg</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537643244083-FUUB0SRG7ID4L2R73VYB/hoi_4.jpg</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537643865142-KD2HZB4O10A8SUGDSLMS/hoi_5.jpg</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537643897521-HJMBYYXEPRZKPI01H6M3/hoi_8.jpg</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537643965440-9CVL6JS3VZ4ZI2VCBNA2/hoi_1.jpg</image:loc>
      <image:title>Home of Innovation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/rebirth-of-stan-smith</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537521082628-Z4D3GH836TPERWY8KIZO/stan-banner.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1536609553831-094726BTB9DX3V8H6QJM/stansmith_6.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537520800513-7DF6AZFR1D2XB2Q91VLK/ss_6.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537520827039-IX00YL3MAQHJZ4WVQFAN/stansmith_2.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537520834062-ZFGBV7EBDAHUD95XBXL0/stansmith_3.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537520869302-22N8XEN2MJVT2G8I5HW1/ss_7.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537550395885-ZM8H8UAL41VPM5V1X317/ss-stickers.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537550430095-168OOML4AQ94HU2W3VB0/stansmith_5.jpg</image:loc>
      <image:title>adidas. Stan's back</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1536497442197-G56WRI45WHSXW80FGS95/honor_banner.jpg</image:loc>
      <image:title>Honor 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1536610821317-EUBI81I6WPNCC5WNDTU7/honor_1.jpg</image:loc>
      <image:title>Honor 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537561720441-6IG2MW48NMJSUKNDZEWB/honor_8.gif</image:loc>
      <image:title>Honor 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1536611235038-MPQBATSFKRGZFW8EPAU2/honor_5.jpg</image:loc>
      <image:title>Honor 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537561627051-E2Q7D0J3L10Z27EHDV5G/honor_3.gif</image:loc>
      <image:title>Honor 8</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537561758328-KDAYGD82AY4X034V30W8/honor_2.jpg</image:loc>
      <image:title>Honor 8</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/ultraboost</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-09</lastmod>
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      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537551555121-E6HOUGRNBTFES75CFWS2/ub_4.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537551578919-SJLUU7XR5H7XHVUHURSX/ub_7.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1541753605205-8E5DE77UDKK6NH0MUQ3B/ub_8.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537551086024-QC1GBKOT2Q965TUEN4IF/ub_10.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538080310043-3VZ3FQYFY4K4Q017NVDF/ub_18.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1541753666789-65FC0QOWAO22F7IWZWON/ub_14.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1541753316054-E8TNJ3QBS5UXKWBG718Q/ub_1.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1541753523562-BFVM2D6HT4X7MIQH8227/ub_social-posts.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1541753501628-U96EEBBAWM2FOKC0GS29/ub_material.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1541753361099-ABK2596LFGN5KZKOJPP2/ub_11.jpg</image:loc>
      <image:title>Ultraboost. Launching an icon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/eurostar-brussels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-03</lastmod>
    <image:image>
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      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538588423703-GGU81H0SH11PVDG8GB7T/euro_1.jpg</image:loc>
      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538588486366-C0Q01CUSJQRR05HRUT6K/euro_2.jpg</image:loc>
      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538588541863-MF5CFLV2QHZEFK54KZFP/euro_3.jpg</image:loc>
      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538588596024-R44LNMRHR94GJCCUL471/euro_10.jpg</image:loc>
      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538588622404-N8J6GP7JI8083H71VNGC/euro_6.jpg</image:loc>
      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538588644751-045GILH792V8YTRHB5YN/euro_5.jpg</image:loc>
      <image:title>Eurostar. BPL Brussels</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/a-shot-of-summer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1536501155767-OBJYYA10Z784HL8PDBP9/eon_banner.jpg</image:loc>
      <image:title>E.on. A Shot of Summer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538080597183-86LKWID6OZJ4YKP3LIXB/eon_4.jpg</image:loc>
      <image:title>E.on. A Shot of Summer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538080688702-2YIPE43QBWZW76URT1AG/eon_2.jpg</image:loc>
      <image:title>E.on. A Shot of Summer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538080743611-NSB0YNGHV4SRQLNFHNLK/eon_6.jpg</image:loc>
      <image:title>E.on. A Shot of Summer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538080903458-V5OAMN0RZ3BT7982Q5N0/EON.gif</image:loc>
      <image:title>E.on. A Shot of Summer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/creating-casa-vignale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-06</lastmod>
    <image:image>
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      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821657434-EJ1CR6AL7FWTJ5E961AB/salone_1.jpg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821685134-T0XAAGV714XC9UGP2HVQ/salone_8.jpg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821725703-SYI7RAGP4E5CLW0LTPK9/salone_6.jpg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821749473-XS4OOT1NHYS3ZDF4M3D1/salone_2.jpg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821768511-0K8FGRTXS6W0TLHGUN1A/image-asset.jpeg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821793442-TKQ5W5NBA2UYIIEX0DPA/salone_5.jpg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1537821817938-7NDH9L5CQXA4YIXV6P8L/salone_3.jpg</image:loc>
      <image:title>Ford. Casa Vignale</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rosshopcraft.com/huawei-smartwatch</loc>
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    <lastmod>2018-10-05</lastmod>
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      <image:title>Huawei P20. The professional choice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538467070389-T1OCWKIKSNO1Z0Y05MC7/p20_3.jpg</image:loc>
      <image:title>Huawei P20. The professional choice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538467067132-64798RILB8XZLNKKZI11/p20_9.jpg</image:loc>
      <image:title>Huawei P20. The professional choice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538467069290-GH6VWUX46K7Y6SL1IPRL/p20_4.jpg</image:loc>
      <image:title>Huawei P20. The professional choice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a6661541f318dc874dc58eb/1538467069007-CGKKIA09FEH4NCGJA7DG/p20_5.jpg</image:loc>
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      <image:title>test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Volvo</image:title>
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